Attorney Jim Mueller, founder of Mueller Family Law Group, was recently featured on an episode of The Melinda Eitzen Show, where he joined host Melinda Eitzen for a thoughtful conversation about a topic many lawyers and business owners think about but don’t always approach the right way: marketing. As such, the episode was titled “Marketing for Lawyers and Business Owners”.
Rather than focusing on flashy ads or the latest trends, the discussion centered on something much more foundational. As Jim shared during the episode, effective marketing begins long before any website launch or advertising campaign. It starts with how you practice, how you treat people, and the reputation you build day after day.
Drawing from decades of experience leading a family law practice, Jim spoke about what truly sustains a professional services business over time. For lawyers in particular, marketing is not separate from the work itself. It is directly tied to competence, professionalism, and the experience clients have when they trust you with important moments in their lives.
A simple way to put it is, “Marketing starts with how you practice law and how you treat people.”
Throughout the conversation, Jim and Melinda emphasized that strong reputations are earned through consistency. Returning calls promptly, being prepared, communicating clearly, and treating everyone with respect, including opposing counsel and court staff, may not feel like “marketing,” but those habits often have the biggest impact on long-term success.
In fact, many of the best referrals come not from paid ads, but from former clients, colleagues, and even attorneys on the other side of a case. When people have a positive experience working with you, they remember and talk about it.
The episode offers practical, straightforward guidance that applies not only to attorneys but to any business owner looking to grow in a sustainable and authentic way. Instead of chasing every new marketing tactic, Jim encourages professionals to focus on the fundamentals: doing good work, being accessible, and building trust within their communities.
For Jim, these principles mirror how Mueller Family Law Group approaches client service. The firm’s focus has always been on preparation, professionalism, and treating people with respect, which are all values that naturally lead to lasting relationships and steady growth.
We think you’ll find that the conversation in the podcast episode is both insightful and refreshingly practical, offering a behind-the-scenes look at what it really takes to build a respected practice over time.
You can watch or listen to the full episode of The Melinda Eitzen Show featuring Jim Mueller on YouTube, Transistor, Facebook, Spotify, iHeartRadio, and most major podcast platforms. Please check out a few of the links provided below. Thank you!
- YouTube: https://youtu.be/vA3f6SZ1dNI
- Transistor: https://share.transistor.fm/s/4997a659
- Facebook: https://facebook.com/reel/1610423653329710/